Case Study #2 Example | Topics and Well Written Essays - 1250 words

#2 - Case Study Example Gasoline is most commonly used as a fuel in vehicles which makes it one of the most important commodities in human life today. One of the characteristics of a necessary item is that its price should stay within the affordable limits of the general public, so that they are not deprived from its usage under any circumstances. But, gasoline price is found not to adhere to this rule and had often been subjected to wide variations, a consequence of similar variations in oil prices. The impact of such price movements is more intensely felt in the Western economies where almost every household owns a car. The following diagram is evidence of the wide fluctuations in gasoline prices in USA over five years (2004-2008). In fact, the mean and standard deviations of the gasoline prices, which are 251.38 (cents per gallon) and 62.15, over the five year span being considered, are also evident of wide variations in the same. The present study tries to investigate the causes and effects of wide fluctuations in gasoline prices in context of the US economy. USA being one of the highest GDP earning nation in the world and also the one with the highest per capita income, is a good ground for the study since oil has become more like a mode of daily life for the Americans. Hence, any fluctuations in the price level of the same, will have a widespread impact on the lifestyle of the nationals. The research outcome will help the residents of the country to get more aware of the possible impact of a rising oil price and thus they will be in a position to anticipate beforehand how they might be affected when subjected to such price fluctuations, and thus shield themselves accordingly. The fluctuations in oil prices and hence that of gasoline could be owed to a large proportion of oil being produced in the Middle East nations which, having formed an organization in themselves (OPEC) enjoy almost a monopoly power over the price movements of the

The Corpse Bride Analysis with Final Cut Pro Essay Example for Free

The Corpse Bride Analysis with Final Cut Pro Essay Tim Burtons Corpse Bride is about a young man who accidentally marries a zombie bride. Victor Van Dort, and Victoria Everglot, are arranged to get marriage. After Victor ruins the wedding rehearsal, he ï ¬â€šees and practices in a forest near by, placing the wedding ring unintentional on a ï ¬ nger of a dead girl, who is now saying she is Victors wife. The Land of the Dead holds many bewilderments for Victor while he learns of Emilys past story and get to know one another better. Back at home with Victor away, Victorias parents decide to move forward and marry her to a newcomer in town named Lord Barkis Bittern. Soon after Victor is informed of Victorias impending marriage to Lord Barkis. Victor agrees to die for Emily for their marriage to be valid, after realizing he has lost Victoria. Victoria ï ¬ nds them both at a church and is followed by Lord Barkis. As Victor prepares to drink the cup of poison to kill himself, Emily has second thoughts, realizing she doing the same to Victoria that was done on to her, taking away her happiness. Lord Barkis intrudes, and Emily recognizes him as her former ï ¬ ancà © and murder. Lord Barkis tries to kidnap Victoria against her will, but Victor steps in to stop him. As Lord Barkis decided to leave he makes a speech and accidentally drinks a cup of poison that was meant for Victor. The dead drag the new arrival away for punishment. Emily backs out of her agreement with Victor, and sets him free to be with Victoria. Giving the wedding ring back to him, she steps into the moonlight, she transforms into hundreds of butterï ¬â€šies, leaving all to assume she found peace. I choose to do this paper on Tim Burtons Corpse Bride because I have always loved the colors, music, story, and even the characters. After all Emily went through she is still optimistic even in her afterlife. Victory fought through the whole movie for true love and in the end was rewarded. The characters do have ï ¬â€šaws but they are still enjoyable and relatable as well. This movie has amazing colors and lighting. Throughout the movie all the darks and lights are placed in the right spots to create a consistent mood. The characters also have so many shades of color to them. The music is just an added bonus to everything. Some of the songs fun and lively, while others are a bit more serious. Tim Burton always does a good job with his movies, and this one was no exception. While still enjoying all of the reason why I like this movie, I was watching out for all the transitions, cuts, color adjustments, and sound. Knowing that this ï ¬ lm was made by stop motion, made it a lot more interesting to experience. I know that there is only so much editing that can be contributed through a camera, while the rest must be from Final Cut. All the editing was done successfully, and if anything added more to the story and ï ¬ lm. Transitions were clean and nicely cut at appropriate spots. They were not a distraction nor did they interrupt the experience of the ï ¬ lm. The color was amazing, the darks were deep, the colors were pigmented. The editing on the contrast and saturation were perfect for the feel of the ï ¬ lm. The video and sound went very well together. I think that this was a huge factor in creating the ambience to this ï ¬ lm. The cute little features to this ï ¬ lm like how the sound goes with the ï ¬ lm was perfect. A good example is when Emily was playing the piano but her hand broke off and it continued to make the sounds of the keys with every little beat of the hand. Working this Final Cut I know how many options their are to decide between. They choose the right ones at the right time. They worked out every little detail, which Im sure took a while. Only doing a minute project took a few days, I could only imagine working on something that is two hours long. To think that this movie was created with a software that anyone has access too, and is easy enough to learn, is amazing. They did an amazing job on Corpse Bride and only inspires me as a student to reach farther and achieve higher. They successfully created a ï ¬ lm with a decent story line, amazing visuals with the use of colors, sound that enchanted the video, clean transitions from clip to clip and all together an enjoyable experience.

Benefits of Evidence Based Practice (EBP)

Benefits of Evidence Based Practice (EBP) Evidence Based Practice, also known as EBP according to (Liamputtong, 2013) is a â€Å"process that requires the practitioner to find best empirical evidence about the effectiveness or efficacy of different treatment options and then determine the relevance of the evidence to a particular client’s situation†. EBP values, enhances, and builds on the clinical proficiency, knowledge of the disease mechanisms, and pathophysiology. It involves complex and conscientious decision making built not only on the available evidence but also on patient physiognomies, circumstances, and preferences. It also recognizes health care as an individualized and ever changing that involves uncertainties and probabilities. Ultimately EBP is the formalization of the care process that the best clinicians have practiced for generations (McKibbon, 1998). Effective evidence based practice takes time, extensive research, proper understanding and is dependent on its five steps. The first of these is formulating a searchable clinical question or questions which than needs to be answered to satisfy the health carer or other specific needs of the patient. The second step involves the retrieval of best evidence such as textbooks, verified journal literature/article etc. to answer the questions. Appraising the retrieved information to help make a clinical decision forms the third step. The fourth steps involves applyingthe evidence with clinical expertise, taking the patients wants/needs into consideration and the fifth step involves the evaluatingtheeffectiveness and efficiency of the process. (McKibbon, 1998). Evidence based practice is vital, demanding and highly respected amongst health care disciplines because of its ambitions to provide the most effective care that is accessible, with the aim of improving patients outcomes. It promotes an attitude of inquiry in health professionals and gets them into thinking about questions such as: Why am I doing this in this way? Is there evidence that can guide me to do this in a more effective way? Therefore, facilitating their practice into professional accountability. Evidence based practice also plays an important role in ensuring that health resources are used wisely and that relevant evidence is considered when decisions such as funding health services are made (Hoffmann, Bennett, Mar, 2010). Most health professionals use both individual clinical expertise and the best available external evidence as a guidance to their decision making. Without clinical expertise, practice risks becoming tyrannised by evidence, for even excellent external evidence may be inapplicable to or inappropriate for an individual patient. Without current best evidence, practice risks becoming rapidly out of date, to the detriment of patients (McKibbon, 1998). Clinical Expertise is important as it depends on the knowledge and skills of health care professionals providing care. The clinical expertise of a health professional depends on his/her year of clinical experience, current knowledge of research/clinical literature and educational preparation. The stronger the health professional’s clinical expertise the better his or her judgement in using the best research evidence in practice. Extensive research is needed to develop sound empirical knowledge for synthesis into the best research eviden ce needed for practice. This research evidence might be synthesized to develop guidelines, standards, protocols and policies to direct the implementation of a variety of health practice interventions (Burns Grove, 2010). Personal Protective Equipment (PPE) such as gloves is an essential component when practicing in any health care setting. Published Evidence based articles indicates that wearing of gloves in infection control practice can reduce the incidence of healthcare associated infection and exposure to communicable disease among healthcare workers (Olsen, et al.). Therefore, the correct use of gloves is vital in the healthcare environment. To make sure gloves are effective evidently on the health practice the 5 steps of evidence based practice can be implemented. The first step can involve developing a clinical question regarding the gloves such as what kind of gloves are relevant and effective in my practice which can then be answered i.e.- Non sterile single use medical glovesto satisfy the health professional. The second step can involve the retrieval of best evidence such as verified journal literature/article about the Non sterile single use medical gloves. The third step can involve appraising the information from the journal literature/article regarding the gloves to help make a clinical decision. The fourth step can involves applyingthe Non sterile single use medical gloveswith clinical expertise whilst taking health professionals wants/needs into consideration and the fifth step involves evaluatingtheeffectiveness and efficiency of the Non sterile single use medical gloves. Once these measures has been taken, the effectiveness of the specific gloves can be taken into account and if satisfied can be used for the practice. While implementing the five step of EBP in the gloves, the major facilitators that are most likely to be found are organization and communication whilst the barriers while implementing the EBP are most likely to be lack of time and lack of autonomy to change practice (Kitson, Harvey, McCormack, 1998). Thus, implementing Effective EBP requires time, energy, knowledge and authority and without these vital components, there is always bound to be barriers and proper EBP cannot be achieved. In conclusion, the emergence of Evidence based practice has been rapid, dramatic, spreading in popularity amongst many health care disciplines and is changing the way health care is undertaken. The dependence on the partnership among hard scientific evidence, clinical expertise, individual patient needs and choices is the reason why evidence based practice is vital, demanding and highly respected amongst health care disciplines (Hoffmann, Bennett, Mar, 2010). Despite this, Evidence based practice does have limitations and therefore, research is always needed to improve retrieval methods for EBP information and this is the reason why health professionals need to constantly develop and retain their research skills durable. References Burns, N., Grove, S. (2010). Understanding Nursing Research: Building An Evidence-Based Practice. Elsevier Health Sciences Division . Hoffmann, T., Bennett, S., Mar, C. D. (2010). Evidence based Practice-across the health professions. Elsevier Australia. Kitson, A., Harvey, G., McCormack, B. (1998). Enabling the implementation of evidence based practice: a conceptual framework. Qual Health Care, 7(3), 149-158. doi:10.1136/qshc.7.3.149 Liamputtong, P. (2013). Research Methods in Health (2nd edition, 2013 ed.). Oxford Uni Press (OUP). McKibbon, K. A. (1998). Evidence-based practice*. Health Information Research Unit, 396-401. Olsen, R. J., Lynch, P., Coyle, M. B., Cummings, J., Bokete, T., Stamm, W. E. (n.d.). Examination Gloves as Barriers to Hand Contamination in Clinical Practice. doi:10.1001/jama.1993.03510030074037 Page 1 of 5 HLSC 122 ASSESSMENT 1 ARPAN PANT S00173785

Returning to a Pre-Print Culture Understanding of Music :: Web Internet Technology Essays

Returning to a Pre-Print Culture Understanding of Music If the Web technology like Napster is eventually incompatible with the current print based recording industry, which values individual works (i.e. records, CD’s, videos) as commodities, then the paradigm of the current music industry will have to be changed drastically. To bridge the gap, something akin to cable service, which uses a flat rate for basic service and then has add-ons like pay-per-view might be used to curb or at least contain free dissemination of files while still remaining lucrative. This does not change the current industry paradigm so much; it simply awards more commodity status to access than product. Last July, Bertelsmann and Napster CEO's met to discuss a subscription partnership. "Between the two of them, the price for a subscription to the new Napster was floated at somewhere between $4.99 and $15 a month" (Alderman, 171). The problem with this solution is that many people may not be willing to pay for something that they have in the past acquired at no cost. It has been relatively easy to bypass security limitations placed on Napster, and in addition, similar applications have appeared to compete with Napster, or replace it in the event that access is blocked (i.e. Morpheus, Gnutella, Aimster [2]). A more effective solution might be one similar to what Grateful Dead lyricist John Barlow proposed in a 1994 issue of Wired: "Intellectual property law cannot be patched, retrofitted, or expanded to contain the gasses of digitized expression†¦ We will need to develop an entirely new set of methods as befits this entirely new set of circumstances" (Alderman, 20). To completely change the paradigm might involve going back to a pre-individualist, pre-high capitalist system. To keep the industry lucrative, the question that record labels, musicians, and other industry types should be asking themselves is not â€Å"How can we make money using existing copyright laws in the networked environment?† but â€Å"How can we still survive as an industry in an environment where copyright does not?† A possible alternative, and an option that hearkens back to pre-print culture, is that musicians might be salaried on the basis that they provide a service. Their art would be free for public enjoyment, but the musicians themselves would be compensated on salary to ensure that music continued to be made at its current rate.

Identification of Food Constituents Essay

Method (testing for reducing sugars) 1. Add 3cm? of whole milk, by using a pipette or syringe to the test tube. 2. Add 5cm? of Benedict’s reagent and place it in the boiling water bath for 8 minutes. Do the same for semi-skimmed milk and skimmed milk. 3. Once all 3 of the test tubes are left to cool in the air, observe the colours. It will be a good idea to set up a range of colour standards from glucose concentrations of 1%, 2%, 3%, 4% and 5% so that you can relate the colours observed to these concentrations. 4. A positive result would be from green to yellow to brick-red colour. Method (testing for non-reducing sugars) 5. Make up the same solution as step 1 but this time, adding 3cm? of dilute hydrochloric acid to break the glycosidic bonds between the monosaccharides. 6. Then add 3cm? of sodium hydroxide solution to neutralise it. 7. Add 5cm? of Benedict’s reagent and place it in the water bath for 8 minutes. 8. Once it’s left to cool, it should now turn brick-red colour. 9. The concentration of a non-reducing sugar can be estimated by first adding a drop of 10% invertase (sucrase) concentrate to 2cm? of the solution to be tested and leaving for 30 minutes at room temperature. The solution is tested for the presence of a reducing sugar. This method is preferable to acid hydrolysis. Method (testing for starch) 10. On each of the three types of milk, just add a few drops of iodine which is dissolved in potassium iodide solution. 11. The sample should change from browny-orange, to a dark, blue-black colour. Method (testing for proteins) 12. Place 2cm? of the three different types of milks on each tube. 13. Then add 2cm? of Biuret reagent and you should see a purple-violet colour developing. The intensity of it is proportional to the protein content. Method (testing for fats) 14. Add 3cm? of the three different types of milk on each test tube and 3cm? of water. 15. Place 1 drop of Sudan III to each test tube and shake gently to mix. 16. Using a microscope, a slide and a cover slip, identify any emulsion of red fat droplets. 17. Alternatively, you could add a drop of each of the milk on a filter paper and see if there is a translucent stain for a positive result. Results table Solution (Milk)TestObservationsConclusion SkimmedBenedict’sLime green (lightest)A slight amount of monosaccharides or reducing sugars present Semi-skimmedBenedict’sLime green (lighter)A slight amount of monosaccharides or reducing sugars present WholeBenedict’sLime greenA slight amount of monosaccharides or reducing sugars present SkimmedInvertaseYellowish-greenHardly any monosaccharides or reducing sugars present Semi-skimmedInvertaseYellowish-greenHardly any monosaccharides or reducing sugars present WholeInvertaseYellowish-greenHardly any monosaccharides or reducing sugars present SkimmedBiuretViolet purpleProtein present. Semi-skimmedBiuretPurpleLot’s of protein present WholeBiuretLight purpleProtein present Conclusion If there were to be a fair amount of monosaccharides to be present all 3 different types of milk, then we would surely see a brick-red precipitate formed when adding the Benedict’s reagent. But according to my range of colour standards from glucose (monosaccharide) concentrations, the lime-green colour given out from each of the 3 milks shows us that it does contain a minor amount of monosaccharides (reducing sugars). Adding a drop of invertase normally should break the glycosidic bonds that are holding the disaccharides together to form monosaccharides. But my results show that it’s a yellowish-green colour instead of a brick-red colour after adding Benedict’s reagent. This shows us that there is hardly any disaccharides present which I thought there would be as lactose, a disaccharide, is mostly present in milks. But this result may have a different view on that. The fact that all 3 milks turned purple after adding Biuret reagent assures us that there is protein present. If there is protein present, that means there is starch present too because starch and proteins are polysaccharides. Evaluation It is noticeable that I haven’t done the test for starch and fats. This is simply due to the fact that I run out of time. Using a 5cm? micro syringe would be more accurate than a pipette. When a precipitate is settled, I could have used a ruler to measure it out (in mm) instead of just using my eyes. Even better, using colorimeter would have provide accurate measurements on the amount of colour present and therefore, give us an indication of how much of the food constituents were present.

Essay on Marketing Strategies

http://www. intel. com/jobs/careers/marketing/ http://blog. hubspot. com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads. aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ Determine desired image of company Designate a company name †¢ Analyze market opportunities—evaluate segments, geographic markets, and potential competition – Evaluate market survey results in End User Profile †¢ Establish corporate goals and strategic direction – Select target segment – Establish strategic direction †¢ Select test markets – Open sales office Quarter 2: Go to market to test your strategy and market assumptions. †¢ Create customer value—m atch components to benefits desired (quality function deployment (QFD)) – Design 1 or 2 brands Marketing strategy—evaluate tactical options and choose marketing mix – Brand price – Price promotions – Sales priority †¢ Develop media plan and budget—ad copy design, media selection, and ad frequency – Place advertisements in media †¢ Sales force management—number employed, and training – Hire salespeople assign to service or target segments – Open new sales office (optional) Quarter 3: Evaluate test market performance and revise your strategy, become a learning organization. †¢ Evaluate performance – Financial performance—profitability analysis Market performance—customer opinion of brand designs, prices, advertising, and sales force – Competitor tactics—segments targeted and selection of marketing tactics †¢ Revise marketing tactics as needed and continue test m arketing Quarter 4: Evaluate your position in the market and adjust your strategy. †¢ Evaluate performance – Financial performance—profitability analysis – Market performance—customer opinion of brand designs, prices, advertising, and sales force – Competitor tactics—segments targeted and selection of marketing tactics †¢ Adjust strategy—make incremental changes in tactics use activity based costing (ABC) to evaluate profitability of brands – evaluate profitability of division – conduct demand analysis to estimate brand, price, advertising, and sales force elasticity Quarter 5: Monitor, improve, and execute. †¢ Evaluate performance – Financial performance—profitability analysis – Market performance—customer opinion of brand designs, prices, advertising, and sales force – Competitor tactics—segments targeted and selection of marketing tactics †¢ Skillfully adju st strategy †¢ Improve brands, pricing, and sales forceQuarter 6: Monitor, improve, and execute (continue). †¢ Manage strategy †¢ Skillfully adjust strategy to unanticipated competitive moves †¢ Continuously improve brand features, pricing, and sales force Final Quarter: Report to the board. †¢ Evaluation of financial and market performance †¢ Review of business – Comparison of actions taken against your marketing goals – Review of significant events that affected the company and/or market †¢ Assessment of current situation and market (Also, how is the current market different than it was in the early quarters? ) – Customers Competition – Company strengths and weaknesses – Major problems/opportunities to be dealt with in next year http://marketing. about. com/ Marketing  Careers By  Laura Lake, About. com Guide A career in marketing can take you in several different directions. Marketing is comprised of many f acets and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different career opportunities and decide which one fits you best. 1. Overview of Careers in Marketing 2. Careers in Advertising 3. Careers in Brand Management . Careers in Market Research 5. Careers in Public Relations Overview of Careers in Marketing There are many options to careers in marketing, but how do you know which one is right for you? Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals job to create, manage, and enhance brands. †¢ Breaking Into the Career Field of Marketing †¢ Marketing vs. Advertising: What's the Difference? How Do You Know if a Marketing Career is Right for You? Ads Careers in Advertising In Advertising y ou will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers. †¢ Advertising Manager †¢ Advertising Sales Director †¢ Account Executive †¢ Account Coordinator †¢ Media Director †¢ Media Coordinator †¢ Media Buyer Careers in Brand Management Brand management is the career track you hear about most often.It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service. †¢ Brand Manager †¢ Product Manag er †¢ Product Development Manager Careers in Market Research Market Research involves researching the intended target.That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world. †¢ Market Research Director †¢ Market Research Manager †¢ Market Research Supervisor †¢ Market Analyst Careers in Public Relations It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public.They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media. †¢ Public Relations Specialist †¢ Public Relations Director †¢ Corporate Communications Manager †¢ Book Publicist †¢ Press Secretary